31% UK users are fed up with Spam Marketing on Facebook

AZ — Thu, 23 Apr 2009 02:44:34 +0000

Around 58% UK people use Social Networking websites such as Facebook and myspace. However, According to a survey conducted by, Interactive Advertising Bureau (IAB), found that 31% of them are not happy with the barrage of notifications and requests to join various groups or try applications.

A survey of almost 2,000 U.K. adults aged 16 and over revealed that Only 5% had signed up for a social networking profile sponsored by a brand or product. Only 7% of survey respondents said they would sign up to sponsored sites.

The report also found that 12% of those surveyed do not like the fact that other people can monitor online activity on websites such as MySpace and Facebook. The survey concluded that this suggested that users were not particularly aware of the privacy functions that can be set to limit what can be seen.

“Regardless of what may be the hot social media property of any particular month or year, social networking has become a core part of our daily lives.” said Amy Kean, senior marketing manager at the IAB and head of the IAB social media council.

She added, “However, despite its popularity, this study shows that respect for the user is just as important in social media consumers will not respond to spam or irrelevant advertising.”

The IAB also found that the UK’s heaviest users of social networking sites were in Wales and the Midlands.

Facebook is spamming its own Users with Email

AZ — Wed, 26 Nov 2008 09:24:39 +0000

Facebook has taken the unusual step of sending its users email asking them to click on a link so they can restore site configuration settings that were recently lost.

The Email is something like that:
“Unfortunately, the settings that control which email notifications get sent to you were lost,” the email says. “We’re sorry for the inconvenience. To reset your email notification settings, go to http://www.facebook.com/editaccount.php?notifications.”

The wording sounds like so many phishing emails we’ve all received over the years. Except it’s not, and that’s unfortunate because it threatens to desensitize newbies to the ever-present dangers of phishing attacks.

The move, because it flies in the face of everything security experts advise against, took some Facebook users by surprise. “I’m amazed to see a large organization like that sending something that looks so obviously evil,” wrote Reg reader Kevin Lentin, who first brought our attention to the emails. “It would have been better to send an email saying ‘please go to our website and login.’”

That’s because Facebook is one bigger targets of phishers. With all the spammers eager to trick users into clicking on dodgy links, you’d think Facebook’s security team would bend over backwards to educate their users to steer clear of them in emails, no matter where they appear to come from.

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31% UK users are fed up with Spam Marketing on Facebook

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