Facebook has made significant changes to its recently launched Beacon advertising platform after 50,000 Facebook members signed a MoveOn.org petition over a 10-day period, asking the site to respect user privacy.
Beacon sends messages to members friends about what they are purchasing online. If the member booked a trip to Japan on Travelocity.com, for example, friends on Facebook would know it. If the member purchased a ticket to “American Gangster,” that would also be known among friends.
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