Around 58% UK people use Social Networking websites such as Facebook and myspace. However, According to a survey conducted by, Interactive Advertising Bureau (IAB), found that 31% of them are not happy with the barrage of notifications and requests to join various groups or try applications.
A survey of almost 2,000 U.K. adults aged 16 and over revealed that Only 5% had signed up for a social networking profile sponsored by a brand or product. Only 7% of survey respondents said they would sign up to sponsored sites.
The report also found that 12% of those surveyed do not like the fact that other people can monitor online activity on websites such as MySpace and Facebook. The survey concluded that this suggested that users were not particularly aware of the privacy functions that can be set to limit what can be seen.
“Regardless of what may be the hot social media property of any particular month or year, social networking has become a core part of our daily lives.” said Amy Kean, senior marketing manager at the IAB and head of the IAB social media council.
She added, “However, despite its popularity, this study shows that respect for the user is just as important in social media consumers will not respond to spam or irrelevant advertising.”
The IAB also found that the UK’s heaviest users of social networking sites were in Wales and the Midlands.
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